Impact

Small choices make a big difference

When you shop with us, you’re helping people gain access to life changing (and saving!) resources. Not why we do it, but BBC StoryWorks produced a short film for us about it!

Our why

Billions of people lack access to clean water and toilets

It’s a dangerous reality that impacts everything from health and safety to education and the environment. Still, we are confident that this is a problem we can solve if we work together.

The impact on human life

Without proper sanitation systems like toilets, waste ends up in the water communities use for drinking, cleaning and bathing. Using contaminated water can lead to all kinds of infections and diseases – many of which can be fatal. But it’s totally preventable! Access to clean water and a toilet could save 1.4 million lives per year. You can be a part of that.


Photo by Water For People

The impact on the planet

Untreated waste is a huge contributor to methane gas emissions, one of the most potent greenhouse gasses. In fact, untreated waste accounts for a whopping 5% of methane emissions caused by humans. Treating waste properly can have a huge impact – on our air and our water (fishies and merpeople thank you).


Photo by Water For People

The impact on vulnerable groups

Women, girls and people with disabilities are most likely to get sick, most likely to find themselves in dangerous situations and most likely to have their work or education disrupted by a lack of water and toilets. For example, around the globe, women spend an average of 200 million hours walking to collect water. Think of how much they could do with all that time. (Or not do! They deserve a nap.)

So once more for the cheap seats in the back...

Our mission as a business is to ensure everyone in the world has access to clean water and a toilet


We can't do it alone

Our partners

By working with incredible non-profits, we’ve helped impact the lives of people all over the world. In 2023 alone, our partners have been able to give 575,082 people worldwide access to improved WASH services. Here are a few of the organisations we’ve worked with over the years.

Fresh Life

Fresh Life provides eco-friendly, waterless toilets to communities in densely populated, urban settlements in Kenya. They work with the residents and other partners to ensure safe waste removal and treatment. Then they convert the waste into useful products like organic fertiliser and biofuel!

But what about the planet?

When Mama Earth's not happy, no one is. That's why we're committed to constantly evolving towards greater environmental sustainability in the full lifecycle of our product (and business!).

Keeping forests intact

Every day, 1 million trees are cut down to make traditional toilet paper. 1 million of our planet's most precious resources are flushed down the toilet daily. It's crap! That's why our products are made from recycled fibres or FSC certified bamboo - never virgin trees.


Choosing better materials

We want to make sure our products work for our customers, but they also have to work for Mama Earth. That's why it's important to us to use recycled materials in our products as well as ensuring all of our packaging can be easily recycled.

Wait wait, there’s more

Look at our shiny certifications

We don’t do it for the recognition, but who doesn’t love a gold star?

Certified B Corp™

We're verified as meeting B Lab's integrated social, environmental, and governance standards.

FSC® certified

We are proud to be FSC certified for our dedication to ensuring responsible management of our planet’s forests.

Benji certified

Benji is very particular about the toilet paper he plays with. He thinks ours is "woof!" Which we assume means "very nice".